When I was first approached to work on a campaign for Expo, I was unsure how to take a very minimalistic brand with little visual identity and create a compelling story that could relate to everyday people. Through my research, storyboards, and sketches, I was able to develop and create a story that revolved around, “Freedom”.

Expo is about the community, giving people the ability to create limitlessly, showcasing stories in a happy and optimistic tone.