Beer is timeless. One sip, glance, or mention, and a label transports us to countless memorable moments. Whether we’re grabbing one from the cooler for a friend or doing the sipping ourselves, beer is a staple in our collective experience.

Molson Coors Beverage Company invites you to check in with them every day at Quarter to Five. It almost marks the end of the workday, and for them, it is an occasion in itself. It’s your time to picture what lies ahead and ease into evening plans. It means giving yourself that well-deserved pat on the back for work done (well, not well - we don’t judge) and shifting priorities to what’s next. Qto5 represents the good times we’re counting down to.